Archive for the ‘press release’ tag
Borders Promotions no comments
Today Borders announced several promotions on the various ereaders that it carries. The sale starts today and runs through Oct. 31.
Some of the offers:
- Pre-order the Velocity Cruz Tablet at $299 and receive a $25 Borders gift card.
- The Velocity Cruz Reader (my review) is marked down to $169.99 from its regular price of $199.99.
- The Kobo eReader is also marked down $30 to $99.99. Borders is also offering double Borders Bucks with the purchase of the Kobo eReader.
- The Aluratek Libre is also currently priced at $99.99. This price will be good until Nov. 15.
- Buy the new edition of the Sony Touch (my review) or the Sony Pocket ereader and get a free Sony lighted cover.
- Buy any ereader and get a 20 percent discount on accessories.
More details at Borders.com.
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Barnes & Noble Expanding Campus Bookstore Textbook Rental Program no comments
Barnes & Noble says that its campus bookstore textbook rental trial held in January was very successful. B&N will be rolling out its rental program to hundreds of colleges and universities this fall.
From the press release:
Barnes & Noble piloted its groundbreaking textbook rental program in January, becoming the first major retailer to offer a multi-channel textbook rental program providing students the option of renting in the campus bookstore’s physical or online store. The response to the pilot program exceeded all expectations, as thousands of students eagerly embraced the textbook rental service. In fact, more than 90% of the participating students surveyed said they liked the program and would rent from their Barnes & Noble campus bookstore again.
Along with delivering savings of more than 50% over the cost of purchasing a new, printed textbook, Barnes & Noble’s rental program contains the features higher education students want most, including:
- The convenience of renting their books either in the campus bookstore or from the bookstore’s Web site, eliminating the need to pay shipping costs or wait for their books to arrive in the mail
- The choice to return their rental textbooks to the campus bookstore or via mail using free return shipping
- The flexibility to use a wide variety of rental fee payment options, including financial aid and campus debit cards, as well as cash and credit cards
- The ability to highlight and take notes in their rented books
- The freedom to keep their books for up to ten days after the last day of finals
- The comfort of getting automated, reminder emails alerting them that the rental period is ending and to return their books to the bookstore
Following the tremendous success of its pilot program, Barnes & Noble moved swiftly to make the rental program available to every school where it manages the on-campus bookstore. Hundreds of schools chose to offer textbook rentals at Barnes & Noble for the fall term – more than double the company’s initial projections – with hundreds more expected to add the service for the winter term.
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