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Plastic Logic’s Que – probably the longest hyped ereader to never make it to market so far – has suffered another setback.  Already delayed pre-order shipments were supposed to go out this week, but instead of a shipping notice customers got an email from Plastic Logic CEO Richard Archuleta informing them that the Que has been delayed yet again and that their pre-orders have been canceled.

This is just another delay according to Plastic Logic, but I would not get my hopes up.  In an iPad world with both the Kindle and nook priced below $200 it is hard to see where the $650 Que can fit in and sell enough units to be even close to profitable. 

The Que might have been a contender if released eight months ago, but it has just taken Plastic Logic too long to get their ereader finished and into consumer’s hands and the marketplace has passed them by.

(via eWeek)

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• Plastic Logic Not for Sale; Que to Ship in June
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• Plastic Logic Que Delayed Until Summer
• Plastic Logic gets $700m investment
• Plastic Logic and Rusnano to make plastic ereader displays

CNET News reports that Plastic Logic is not for sale after all.  Investor Hermann Hauser, who was interviewed for a recent Financial Times article says that his comments were taken out of context.

"My comments were taken out of context.  I was talking about partnerships we are working on, the value of Plastic Logic technology and its potential for the future–not a sale of the company. The company is not for sale.

Engadget reports that Plastic Logic expects to ship the Que ereader around June 24th according to an email sent by the company to a customer with a pre-order.

Possibly Related Posts:

• Plastic Logic Que Delayed Again
• Plastic Logic to be Sold?
• Plastic Logic Que Delayed Until Summer
• Plastic Logic gets $700m investment
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The Financial Times has an interview with one of the founders of Amadeus Capital Partners, which is a venture capital firm that has invested in Plastic Logic.  The interview intimates that Plastic Logic is currently in negotiations with a buyer.  Plastic Logic might be of interest to potential buyers more for the plastic chip technology behind the Que ereader rather than solely as an ereader business.

The launch of Plastic Logic’s Que ereader has been delayed until the summer of 2010.

Update: Engadget reports that investor Hermann Hauser who was interviewed for the FT article has denied that Plastic Logic is for sale and that his comments were taken out of context.

Possibly Related Posts:

• Plastic Logic Que Delayed Again
• Plastic Logic Not for Sale; Que to Ship in June
• Plastic Logic Que Delayed Until Summer
• Plastic Logic gets $700m investment
• Plastic Logic and Rusnano to make plastic ereader displays

Plastic Logic has joined the ranks of companies that have been unable to release their ereaders by the announced date.  Those who pre-ordered the Que ereader have received an email from Plastic Logic CEO Richard Archuleta informing them that the Que has been delayed until the summer.  As some compensation pre-orders will get free shipping.

This, at least, is a much more professional way of handling a product delay then some companies have done – such as Irex for example.

Possibly Related Posts:

• Plastic Logic Que Delayed Again
• Plastic Logic Not for Sale; Que to Ship in June
• Plastic Logic to be Sold?
• Plastic Logic gets $700m investment
• Plastic Logic and Rusnano to make plastic ereader displays