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Mobcast Launches European eBook Shops Through Mobile Operators no comments
Mobcast has launched a new ebook service in Europe that enables mobile operators to sell ebooks to customers who are then billed through their mobile phone account.
T-Mobile and Orange UK are the first service providers to use Mobcast’s new digital book platform. Currently ebooks purchased through the service can be read on Android and smartphones, PCs and ereaders. Support for iPhone and iPad is expected to follow later in the year.
Mobcast CEO Tony Lynch said: "After developing this platform for two years we know from our own customer data that they love reading books on their mobile phone and a large percentage go on to purchase multiple books per month. The majority of our revenue comes from repeat customers. The latest version of the Mobcast platform allows the operators to offer a full book shop experience to millions of their book loving customers."
Mobcast says that it expects to launch similar digital book platforms with international retailers and operators over the coming months.
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