Archive for the ‘kindle sales estimates’ tag
Kindle 3 eclipses Harry Potter at Amazon no comments
Amazon today released its annual post-Christmas press release outlining some of the trends the company saw in its Holiday sales. Since Amazon sells so many different products in so many geographical areas there can be some interesting stuff here. This year Amazon shipped over 9 million items to 178 countries.
First of all, Amazon says that the Kindle 3 is the bestselling product in Amazon’s history, eclipsing the prior bestseller, Harry Potter and the Deathly Hallows (book 7). Of course Amazon still does not share any numbers. Bloomberg recently reported that it was told by sources familiar with Amazon’s sales projections that 8 million Kindle ereaders are likely to be sold this year.
"We’re grateful to the millions of customers who have made the all-new Kindle the bestselling product in the history of Amazon — surpassing Harry Potter 7," said Jeff Bezos, Amazon.com founder and CEO. "We’re seeing that many of the people who are buying Kindles also own an LCD tablet. Customers report using their LCD tablets for games, movies, and web browsing and their Kindles for reading sessions. They report preferring Kindle for reading because it weighs less, eliminates battery anxiety with its month-long battery life, and has the advanced paper-like Pearl e-ink display that reduces eye-strain, doesn’t interfere with sleep patterns at bedtime, and works outside in direct sunlight, an important consideration especially for vacation reading. Kindle’s $139 price point is a key factor — it’s low enough that people don’t have to choose."
When the iPad was launched it was widely labeled a “Kindle Killer” by the media. Rather than killing the Kindle and other dedicated ereaders, I think it is quite likely that the iPad has helped stimulate Kindle sales. Not only has the iPad been a vehicle for Kindle book sales, but it has also introduced a lot of people to digital reading. The digital reading experience is much better on an e-ink screen than on an LCD display, and now that the Kindle is much cheaper (again, thanks to the iPad) many people are opting to own both.
Some of the more interesting factoids from the Amazon press release:
- On Christmas Day, more people turned on new Kindles for the first time, downloaded more Kindle Buy Once, Read Everywhere apps, and purchased more Kindle books than on any other day in history.
- Kindle (Wi-Fi) and Kindle 3G were the best-selling products on Amazon.com this holiday season.
- "The Girl with the Dragon Tattoo" was the most purchased Kindle book on Christmas Day.
- "The Girl with the Dragon Tattoo" was the most gifted Kindle book on Christmas Day.
- Of Amazon’s top 500 most popular Kindle books, "The Dork Diaries" saw the greatest gain in popularity on Christmas Day.
- During the holiday season, the biggest mobile shopping days for iPad, iPhone and Android users was Sunday, however the biggest mobile shopping day for BlackBerry users was Friday.
- Amazon customers purchased enough snow/tire chains to outfit the entire population of three of America’s top ski cities: Aspen, Breckenridge and Sun Valley.
- For the holiday time period alone, Amazon customers bought enough copies of "Eclipse" for Edward Cullen to watch the movie 1,000 times a day for all 109 years of his life.
- Amazon customers purchased so many pairs of jeans that if you folded each pair and stacked them on top of each other, the height would be the equivalent of Mt. Everest.
- Amazon customers purchased enough Kyjen Hide-a-Squirrels to hide one toy squirrel everyday for the next 100 years.
- Amazon customers purchased more Philips Norelco shavers this holiday season than the average beard hairs on a man’s face.
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3.3 Million Kindles Sold in 2009? no comments
DisplaySearch is reporting that 5 million electronic paper displays (EPD) were shipped in 2009. The report also says that Amazon’s Kindle ereaders held a 66% share of the ereader market in 2009 which would equate to 3.3 million Kindles (including both the 6” and DX models) sold last year.
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