Archive for the ‘delayed’ tag
Plastic Logic Que eReader Officially Dead no comments
Plastic Logic released a press release today in which the Que ereader is officially pronounced DBA (dead before arrival):
Plastic Logic today announced it is revising its product strategy and plans to shift its focus to bring to market a second-generation ProReader plastic electronics-based product. The company said it has cancelled its QUE product, which it debuted at CES in January 2010 and planned to ship earlier this year.
"We recognize the market has dramatically changed, and with the product delays we have experienced, it no longer make sense for us to move forward with our first generation electronic reading product," said Plastic Logic CEO Richard Archuleta. "This was a hard decision, but is the best one for our company, our investors and our customers."
Archuleta indicates that Plastic Logic has not completely given up on plans to release an ereader at some point:
"We plan to take the necessary time needed to re-enter the market as we refocus, redesign and retool for our next generation ProReader product. We continue to perfect our core plastic electronic technology and manufacturing processes that are central to our product’s unique value proposition.
I reported yesterday that it looked as though Plastic Logic was in the process of being becoming part of Rusnano, a Russian state-owned nanotechnology corporation. I would think that Rusnano is more interested in Plastic Logic’s plastic electronics technology than in making an ereader. This technology has the potential to revolutionize electronics:
"We remain the industry’s leader in the development of plastic electronics technology for commercial purposes and are continuing to actively advance this technology in our labs and in our manufacturing facility."
Plastic electronics technology has many economic, manufacturing, form factor and environmental benefits, assuring that it will replace silicon in a variety of devices in the future. The technology makes possible an amazingly thin, lightweight, more robust mobile form factor that the QUE illustrated – and remains unmatched in the marketplace of traditional silicon semiconductor glass-based display products.
