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Borders eBook Store Goes Live – BlackBerry and Android Reading Apps Released no comments
Borders announced today the launch of its
ebook store. Two new Borders reading applications also are now available for BlackBerry and Android. Apps for iPhone and iPad have already been released.
The Borders ebook store is powered by Kobo, and the reading apps are rebranded Kobo apps. At launch the store is said to have more than 1.5 million titles, but this includes public domain books. I tried several search parameters, but could not get more than about 156,000 ebooks to come up in the results.
Borders is pinning a lot of hope for its survival on going digital. Next month new sections dubbed “Area-e” dedicated to digital reading will start to appear in bricks and mortar Borders stores. In addition to the Kobo eReader, Borders also carries the Aluratek ereader, Sony Touch Edition and Sony Pocket Edition. The company has said that it will be offering other ebook readers as well in the future.
"The race to emerge as a retail leader within the digital category is just starting," said Mike Edwards, Chief Executive Officer for Borders, Inc. "During the past several months, we’ve been carefully crafting a digital strategy, one that has great content and a device-neutral philosophy backed by the Borders brand as its cornerstones. We believe we are very well positioned to come out strong and to ultimately claim about a 17 percent eBook market share by this time next year."
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Borders Joins eReader Price Slashing Frenzy no comments
Borders, which no doubt was less than thrilled to hear that Barnes & Noble and Amazon had slashed the prices of their Kindle and nook ereaders, today offered a discount of its own on the Kobo eReader – in the form of a $20 Borders gift card and double Borders Bucks that can be used towards future purchases from Borders.
The Kobo eReader, which is a good but basic device, has lost some of its shine in view of the fact that for the same price you can now purchase a Wi-Fi only version of B&N’s nook, which has been much improved by software updates since the release of the original nook ereader. Or for that matter, for $40 more you can now get the 6-inch Kindle with its 3G connection and which is backed by the Kindle Store, which still has the best catalogue of ebooks.
Borders is also, for a limited time, offering a free coffee at its Seattle’s Best Coffee cafes to patrons who show their iPads or iPhones with the Borders eBook app installed.
Today Borders launched said iPad and iPhone reader app, which is essentially a rebranded version of Kobo’s iPad application. This should not come as a surprise as the Borders ebook store is powered by Kobo.
