New Sony ereaders on the way?   no comments

Posted at 9:56 am in Random,Sony eBook Readers

Bloomberg is reporting that Sony plans to refresh its line of ereaders, with new models possibly arriving on store shelves in August.  Sony also has a couple of tablets on the way.

I have to say that I’ve had the feeling of late that Sony is abandoning the ereader market in the US.  The company’s ereaders have fallen behind the Nook and Kindle ereaders in terms of marketshare.

My take — To get back in the race Sony will need to achieve more competitive pricing and include expected features like Wi-Fi.  To do this it will need to put more emphasis on selling content than it currently does.  The competition makes relatively little on the ereader devices themselves, which are subsidized by the sale of ebooks. This seems to be a concept that Sony has so far been unwilling to grasp. 

 

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Written by Richard on July 14th, 2011

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