iPad Owners vs Kindle Owners no comments
Nielson published the results for its new Connected Devices Playbook survey today. The survey is of over 5,000 consumers who are owners of a tablet, ereader, netbook, media player or smartphone. The respondents included 400 iPad owners.
The results of the survey indicate that iPad owners are more likely to be male (65 percent) and under the age of 35 (63 percent). The survey found that Kindle owners tend to be wealthier, with 44 percent of them earning over $80,000 per year. This compares to 39 percent of iPad owners and 37 percent of iPhone owners. The survey also found that 27 percent of Kindle owners have Master’s degrees or doctorates. Owners of iPads were also found to be more receptive to advertising.
So there you have it — iPad owners tend to be younger and male and believe everything they see in ads, while Kindle owners are more mature, wiser and have more mulah. 
