Hanvon Said to Launch Color e-Ink eReader in 2010 no comments
E Ink Holdings chairman Scott Liu is quoted at Digitimes as saying that Hanvon will use E Ink’s color electrophoretic display (EPD) in an ereader to be launched in the fourth quarter of this year.
The color ereader will use the Pearl e-ink display with a color filter. The color filter cuts down on the light entering the EPD, making the display harder to read. Solving this problem is how the Pearl display, with its improved contrast, was developed. The newest Kindle DX and the upcoming Kindle 3 also use the Pearl display – sans color filter, of course.
It is interesting that E Ink Holdings (formerly Prime View International) could be the first to have its color epaper in an actual product on the actual market. Last year it appeared that they would be one of the later players to market with a color EPD.
Liu also says that he expects shipments of ereaders in the second half of 2010 to be two to three times that of the first half of the year, stimulated by the reduced retail prices of the devices. According to Liu, when Amazon reduced the price of the new Kindle DX to $379 shipments tripled. E Ink has had to increase its production to meet the demand for the Kindle 3, which has seen its shipping date for new orders pushed back twice after being sold out in pre-order.
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