Borders eBook Store Goes Live – BlackBerry and Android Reading Apps Released no comments
Borders announced today the launch of its
ebook store. Two new Borders reading applications also are now available for BlackBerry and Android. Apps for iPhone and iPad have already been released.
The Borders ebook store is powered by Kobo, and the reading apps are rebranded Kobo apps. At launch the store is said to have more than 1.5 million titles, but this includes public domain books. I tried several search parameters, but could not get more than about 156,000 ebooks to come up in the results.
Borders is pinning a lot of hope for its survival on going digital. Next month new sections dubbed “Area-e” dedicated to digital reading will start to appear in bricks and mortar Borders stores. In addition to the Kobo eReader, Borders also carries the Aluratek ereader, Sony Touch Edition and Sony Pocket Edition. The company has said that it will be offering other ebook readers as well in the future.
"The race to emerge as a retail leader within the digital category is just starting," said Mike Edwards, Chief Executive Officer for Borders, Inc. "During the past several months, we’ve been carefully crafting a digital strategy, one that has great content and a device-neutral philosophy backed by the Borders brand as its cornerstones. We believe we are very well positioned to come out strong and to ultimately claim about a 17 percent eBook market share by this time next year."
£149.00
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