Barnes & Noble Expanding NOOK Presence in Stores 1 comment
Barnes & Noble announced today that it is 
expanding the in-store NOOK (B&N has decided to improve its ereader by capitalizing all of the letters in the name now – reminds me of this) displays to full-service NOOK Boutiques. This is how you celebrate the one-year anniversary of the NOOK ereader if you are B&N.
The NOOK Boutiques will be about 1,000 square feet and feature demonstration tables and multiple working NOOK demos. There will also be flat panel displays featuring NOOK demo videos and a wide range of NOOK accessories for sale.
This does make more sense than Indigo’s recently announced plans to fill less-full bookshelves with trinkets – especially as B&N says that the majority of NOOK ereaders have been sold from stores rather than online.
B&N also says that Barnes & Noble Members who have bought a NOOK have been spending around 20 percent more after their ereader purchase. Additionally, the NOOK has expanded B&N’s customer base: 25 percent of NOOK users are said to be new to BN.com.
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